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JOSPT's Editorial Focus

Reader Demographics

2008 Editorial Calendar

2008 Advertising Rates

Inserts

Bellyband for Conference/Tradeshow Distribution

JOSPT Closing Dates

2008 Online Advertising Rates

JOSPT Media Kit

Place an Advertisement with JOSPT

Special Advertising Opportunities

    As the number-one-rated membership benefit of the APTA’s Sports and Orthopaedic Sections, the Journal of Orthopaedic & Sports Physical Therapy has a dedicated readership of clinicians, researchers, practitioners, and academicians in the physical therapy field, and a growing national and international subscriber base outside the APTA. The print edition of the JOSPT reaches more than 22,500 individuals and institutions in the United States and 55 countries around the world.  The Journal’s website, www.jospt.org, receives more than 15,500 unique visitors from more than 100 countries each month. The Journal is 100% paid – readers either purchase a subscription as part of their membership in APTA’s Orthopaedic or Sports Sections or are independent subscribers.

JOSPT's Editorial Focus

     Scholarly, peer reviewed, and increasingly international in scope and reach, the Journal Orthopaedic & Sports Physical Therapy features the latest evidence-based research and clinical cases in musculoskeletal science and rehabilitation, including physical therapy, orthopaedics, sports medicine, and biomechanics. Now in its 29th year, the Journal strives to offer high-quality research, immediately applicable clinical material, and useful supplemental information in a variety of formats.  The JOSPT is the official journal of its publishers, the Orthopaedic Section and the Sports Physical Therapy Section of the American Physical Therapy Association (APTA). Through the print and electronic Journal, the publishers seek to advance musculoskeletal science and rehabilitation research and practice and to educate and support the profession. To these ends, the Journal’s website delivers searchable abstracts from 1994 to date, as well as full-text access to articles published in the Journal from January 1994 to the present.  In addition, abstracts and articles from past years are continuously being added to this database. 

     The JOSPT is currently indexed in the following services in print and/or electronic format: 

• Index Medicus (Medline)
• ISI’s Current Contents/Clinical Medicine, SciSearch, Science Citation Index, ISI Alerting Services, and Focus On: Sports Science & Medicine
• Research Alert
• Excerpta Medica (Embase)
• Cumulative Index to Nursing & Allied Health Literature (CINAHL)
• Physical Education Index
• Physiotherapy Index

Reader Demographics

     A survey conducted at APTA's Combined Sections Meeting in February 2007 in Boston, Massachusetts shows that of 159 JOSPT readers who responded:  

• 28% of practitioners/academicians manage or own their enterprises.
• 85% who have completed their education hold masters or doctoral degrees.
• 87% who are working are practitioners, and 13% are academicians.
• 77% have worked in orthopaedics and/or sports medicine for more than 4 years, and 23% are new to these fields (1 to 3 years).
• 64% who are not students are responsible for staff development.
• 76% of those who are practicing or teaching influence buying decisions (recommend purchases of products and services, specify make and model, and serve as the final authority for purchases).
• The top 12 product categories are therapeutic exercise/intervention, general equipment and supplies, education, manual therapy equipment, cold therapy, ambulation/mobility devices, assistive devices, electrotherapeutic modalities, heat therapy, ultrasound, orthoses-general, and examination/testing tables and tools.
• Survey respondents routinely act on advertisements seen in the JOSPT, with 55% visiting the company's website, 41% contacting an advertiser, and 52% recommending the purchase of a product.
• Respondents spend an average of 40 minutes with every issue of the JOSPT.
• 63% keep issues of the Journal for 1 or more years .
• On a scale of 1 to 5, where 1 is not useful at all and 5 is extremely useful, respondents rated the JOSPT 4.63 (first among 6 publications assessed in the survey).
• 76% of respondents rated the new Journal print format "very" or "highly effective", or better than 4.0, where 1 is "ineffective" and 5 is "highly effective".
• No one found the print format design less than effective.
• Specific comments included: "Love the new design." "Very effective and good looking." "Nice, progressive new look."
• Nearly half of respondents find the combination of print and online formats most useful. 

     Download the complete survey results. 

2008 Editorial Calendar*

     In addition to the special features listed below, the JOSPT has more than doubled the number of relevant conferences where the Journal is exhibiting and will be distributed in 2008.  

2008 Advertising Rates 

2008 Black & White Display Advertising Rates

Full-Page Premium Positions (Non-retractable)

Color Charges

• 4- and 3-color Process: $1250

Classified Advertising

• Up to 50 words: $300
• Additional words: $1.95/word
• Bold: $0.60/word 

Inserts

     JOSPT can accommodate inserts. Pricing is tied to the rate card. A 2-page insert, for example, costs 2x the earned black-and-white page rate. Please contact the Journal for specifications, scheduling, and pricing. 

Bellyband for Conference/Tradeshow Distribution

     JOSPT offers a single advertiser the bellband position for 500 copies of the Journal to be distributed at the conferences/tradeshows where JOSPT exhibits. The price per 500 bellybands is $1,990 for 4-color, and $1,185 for 2-color.

2008 Closing Dates

2008 Online Advertising Rates

(Sizes and prices subject to change.)

Advertisements

• Website Header (468 pixels wide x 60 pixels high): $200 net/month; $500 net/quarter

• Website Skyscraper (160 pixels wide x 600 pixels high): $175 net/month; $450 net/quarter

• Website Tower (180 pixels wide x 150 pixels high): $130 net/month; $350 net/quarter

Sponsorships

• ‘Print This’ Header (468 pixels wide x 60 pixels high): Sole sponsorship – $1,200 net/month; $3,500 net/quarter
• ‘Email This’ or Video Sponsor Headers (180 pixels wide x 60 pixels high): Sole sponsorship – $1,200 net/month; $3,500 net/quarter
• Email Newsletter Sponsorship – Limited sponsorship (Maximum of 2 sponsoring organizations; Sole sponsor – up to 2 text messages, 5 lines of text each for a maximum of 50 words, and linking URL – or Sponsor – 1 text message, 5 lines of text for a maximum of 50 words, and linking URL): $375 net/newsletter (Sole sponsor) or $275 net/newsletter (Sponsor)

JOSPT Media Kit

     JOSPT's media kit contains most of the information you will need to consider marketing your organization through our Journal. 

     Download the 2008 media kit. 

Place an Advertisement with JOSPT 

     If you would like to place an order for advertising space in the Journal, please call Tony Calamaro at 610-449-3490 or email tonycalamaro@jospt.org. You may also call the JOSPT office toll-free at 1-877-766-3450.

     Download our insertion order form, complete it and fax it to our offices at 703-836-2210.

Special Advertising Opportunities  

     Please call Tony Calamaro at 610-449-3490 or email him at tonycalamaro@jospt.org, or call JOSPT’s office toll-free at 1-877-766-3450 or email advertising@jospt.org for current opportunities.

Among these opportunities are: 

• Bonus distribution in the February, May, June, July, and August issues

• A special issue on the Cervical Spine in the October 2008 issue

Contact us to learn more about advertising with the JOSPT.