For Advertisers
|
|
IN THIS SECTION
Bellyband for Conference/Tradeshow Distribution
Place an Advertisement with JOSPT
Special Advertising Opportunities
As the number-one-rated membership benefit of APTA's Sports and Orthopaedic Sections, the Journal of Orthopaedic & Sports Physical Therapy enjoys a dedicated readership of clinicians, researchers, practitioners, and academicians in the fields of musculoskeletal and sports-related rehabilitation and health, which encompasses physical therapy, and a growing national and international subscriber base outside APTA. As of January 1, 2012, JOSPT is a recognized journal of 27 physiotherapy, manual therapy, sports, and related professional organizations. The members of these groups either have access to the Journal as a member benefit paid for by their professional associations or at a discount.
The print edition of JOSPT reaches 32,460 individual and institutional subscribers in the United States and 55 countries around the world. The Journal's website, www.jospt.org, receives more than 47,000 unique visitors from 149 countries each month. With nearly 1,300 institutional subscribers, JOSPT's print pass-along readership is far greater. The Journal's e-Table of Contents is delivered monthly to more than 55,000 email addresses.
The Journal is 100% paid—readers either purchase a subscription as part of their membership in APTA's Orthopaedic or Sports Sections or are independent subscribers. Finally, JOSPT's renewal rate for subscribers outside of APTA is better than 80%.
JOSPT's Editorial Focus
Scholarly, peer reviewed, and increasingly international in scope and reach, JOSPT features the latest evidence-based research and clinical cases in musculoskeletal and sports-related rehabilitation and health, including physical therapy, orthopaedics, sports medicine, and biomechanics. Now in its 33rd year, the Journal strives to offer high-quality research, immediately applicable clinical material, and useful supplemental information in a variety of formats.
JOSPT is the official journal of its publishers, the Orthopaedic Section and the Sports Physical Therapy Section of the American Physical Therapy Association (APTA). Through the print and online Journal, the publishers seek to advance musculoskeletal and sports-related rehabilitation and health research and practice and to educate and support the profession. To these ends, the Journal's website delivers searchable abstracts from its launch in 1979 to date, as well as full-text access to articles published in JOSPT from 1979 to the present.
JOSPT is currently indexed in the following services in print and/or electronic format:
- Index Medicus (Medline)
- ISI's Current Contents/Clinical Medicine, SciSearch, Science Citation Index, ISI Alerting Services, and Focus On: Sports Science & Medicine
- Excerpta Medica (Embase)
- Cumulative Index to Nursing & Allied Health Literature (CINAHL)
- Physical Education Index
- Physiotherapy Index
Reader Demographics
A survey conducted via the Journal's website (www.jospt.org) between August 7, 2011 and August 31, 2011 shows that of the 478 JOSPT readers who responded:
- 35% manage or own their enterprises.
- 83% hold master's or doctoral degrees.
- 87% are working practitioners; 10% are academicians; 3% are students.
- 76% have worked in orthopaedics and/or sports medicine for more than 4 years; 20% are new to these fields (1 to 3 years); 4% are not yet practicing.
- 53% are responsible for staff development.
- 65% of respondents influence buying decisions (recommend purchases of products and services, specify make and model, and serve as the final authority for purchases).
- The top 15 product categories respondents purchase are: therapeutic exercise/intervention, general equipment and supplies, manual therapy equipment, exam/testing tables and tools, electrotherapeutic modalities, cold therapy, education, patient education materials, ultrasound, heat therapy, traction, orthoses/shoes/splints/supports-lower extremity, ambulation/mobility devices, assistive devices, and orthoses/shoes/splints/supports-general.
- Survey respondents routinely act on advertisements seen in JOSPT, with 36% discussing an advertisement, 76% visiting the company's website, 45% contacting an advertiser, 55% recommending the purchase of a product, and 49% buying the advertised product.
- Nearly two-thirds of respondents spend 30 or more minutes with every issue of JOSPT.
- 71% keep issues of the Journal for 1 or more years.
- 61% share their print issues with others.
- On a scale of 1 to 5, where 1 is not useful at all and 5 is extremely useful, respondents rated JOSPT 4.68 (first among 12 publications assessed in the survey).
- 93% of respondents rated the Journal print format "very" or "highly effective," or 4.40, where 1 is "ineffective" and 5 is "highly effective." Nearly 100% found the print format/design "effective." 78% rated the www.jospt.org format "very" or "highly effective," or 4.06, where 1 is "ineffective" and 5 is "highly effective." 98% found the website format/design "effective."
- 94% visit www.jospt.org—72% on a regular basis and 22% occasionally.
- 44% of respondents continue to find the combination of formats most useful. 32% prefer print, and 24% favor online.
2012 Editorial Calendar*
In addition to the special features listed below, JOSPT will exhibit and distribute print issues and display its website at 5 conferences in the United States and Canada in 2012.
Issue | Topics/Conferences | |
January | Orthopaedic Section and Sports Physical Therapy Section research abstracts for the American Physical Therapy Association's (APTA) Combined Sections Meeting, February 8-11, 2012, Chicago, Illinois. CSM is attended more than 8,000 physical therapists and related professionals. | |
| February | Clinical practice guidelines on low back pain from APTA's Orthopaedic Section. Bonus distribution at CSM 2012 in Chicago in February. | |
| March | Special issue on the knee. New products section. | |
| April | Special supplement on patellofemoral joint pain. | |
| May | Bonus distribution at the Canadian Physiotherapy Association (CPA) Congress 2012, May 24-27, 2012, Saskatoon, Saskatchewan, Canada. CPA's annual meeting is attended by more than 700 physiotherapists. Bonus distribution at the American College of Sports Medicine (ACSM) 59th Annual Meeting and 3rd World Congress on Exercise is Medicine, May 29-June 2, 2012, San Francisco, California. ACSM is attended by more than 4,500 exercise physiologists, applied physiologists, scientists in other specialties, physicians, educators, and other healthcare professionals. | |
| June | Bonus distribution at Physical Therapy 2012, APTA's annual conference and exposition, June 6-9, 2012, Tampa, Florida. This meeting is attended by more than 3,000 physical therapists and related professionals. New products section. | |
| July | To be determined. | |
| August | To be determined. | |
| September | Bonus distribution at the International Federation of Orthopaedic Manipulative Therapists (IFOMPT) 2012, September 30-October 5, 2012, Quebec City, Canada, incorporating the American Academy of Orthopaedic Manual Physical Therapists (AAOMPT) annual meeting. New products section. | |
| October | To be determined. | |
| November | To be determined. | |
| December | Annual author and subject indices. New products section. |
* Editorial calendar subject to change without notice. As special features are scheduled, they will be highlighted in the monthly emailed JOSPT Advertiser Report.
2012 Advertising Rates
2012 Black & White Display Advertising Rates
Ad Size | 1X | 4X | 8X | 12X* |
Full Page | $1605 | $1505 | $1405 | $1310 |
Half Page-1/2 | $1280 | $1150 | $1095 | $1045 |
Quarter Page 1/4 | $920 | $850 | $800 | $750 |
Eighth Page 1/8 | $755 | $725 | $685 | $670 |
*Additional discounts available for advertisers exceeding a 12X schedule.
Full-Page Premium Positions (Non-retractable)
Position | 1X | 4X | 8X | 12X* |
Cover 2: B/W rates plus 40% premium | $2245 | $2105 | $1965 | $1835 |
| Cover 3: B/W rates plus 25% premium | $2005 | $1880 | $1755 | $1635 |
| Back Cover: B/W rates plus 50% premium | $2405 | $2255 | $2105 | $1965 |
Page 1: B/W rates plus 30% premium | $2085 | $1955 | $1825 | $1705 |
Opposite the Table of Contents: | $1925 | $1805 | $1685 | $1575 |
Opposite Perspectives for Patients, When Available: | $1925 | $1805 | $1685 | $1575 |
*Additional discounts available for advertisers exceeding a 12X schedule.
Color Charges
- 4- and 3-color Process: $795
Classified Advertising
- Up to 50 words: $375
- Additional words: $2.00/word
- Bold: $0.60/word
Inserts
JOSPT can accommodate inserts. Pricing is tied to the rate card. A 2-page insert, for example, costs 2x the earned black-and-white page rate. Please contact the Journal for specifications, scheduling, and pricing. Bound-in Reply Cards: JOSPT can insert bound-in, 6.5 x 4.25-inch reply cards for the Journal's full print run. The price for a card printed and bound in 2 color is $1,575, and in 4 color, $2,625. Additional cards in quantities of 1,000 can also be purchased. Please call for pricing. The cost to bind-in a supplied 6.5 x 4.25-inch card is $875.
Bellyband for Conference/Tradeshow Distribution
JOSPT offers a single advertiser the bellyband position for 500 copies of the Journal to be distributed at the conferences/tradeshows where JOSPT exhibits. The price per 500 17.5 x 6-inch bellybands is $1,990 for 4 color, and $1,290 for 2 color. The cost to apply a supplied bellyband is $750.
2012 Closing Dates
Issue | Reservations Due | Materials Due |
January | December 9, 2011 | December 13, 2011 |
February | January 10, 2012 | January 13, 2012 |
March | February 10 | February 13 |
April | March 9 | March 12 |
May | April 10 | April 13 |
June | May 11 | May 14 |
July | June 11 | June 13 |
August | July 10 | July 13 |
September | August 10 | August 13 |
October | September 10 | September 13 |
November | October 10 | October 12 |
December | November 9 | November 12 |
January 2013 | December 10, 2012 | December 13, 2012 |
2012 Online Advertising Rates
(Sizes and prices subject to change.)
Advertisements
- Website Header (468 pixels wide x 60 pixels high): $615 net/month; $1,475 net/quarter
- Website Skyscraper (160 pixels wide x 600 pixels high): $510 net/month; $1,275 net/quarter
- Website Tower (180 pixels wide x 150 pixels high): $505 net/month; $1,155 net/quarter
Sponsorships
- Vendor Video (up to 2 minutes in length demonstrating your products and services and posted in the right-hand column of the site's homepage; Flash or .flv files of no more than 10 megabytes; maximum of 2 advertisers): $2,500 net/month; $7,000 net/quarter
- Sponsorship of Specific Website Sections (Perspectives for Patients, Read for Credit) (limited sponsorship of popular sections of JOSPT's website; 1 sponsoring organization per section per month; graphic and linking URL): $710 net per sponsorship; $1,865 net per quarter
- Email Newsletter Sponsorship (limited sponsorship of a monthly emailed newsletter with the most recent table of contents and links to online article abstracts in the current issue; maximum of 2 sponsoring organizations; small static image or animated GIF and linking URL): $710 net per newsletter; $1,865 net per quarter
- Custom e-Blast (customer message with linking URL emailed by JOSPT to 25,000 reader email addresses; maximum of 1 customer and 1 e-blast per month): $5,000 net per e-blast
- Mobile Edition Sponsorship (limited sponsorship of the monthly mobile edition, which provides the most recent table of contents and links to article abstracts to mobile devices, such as phones and personal digital assistants (PDAs); one sponsoring organization; graphic and linking URL): $295 net per month
JOSPT Media Kit
JOSPT's media kit contains most of the information you will need to consider marketing your organization through our Journal.
Place an Advertisement with JOSPT
If you would like to place an order for advertising space in the Journal, please call Tony Calamaro at 610-449-3490 or email tonycalamaro@jospt.org. You may also call the JOSPT office toll-free at 1-877-766-3450.
Download our insertion order form, complete it and fax it to our offices at 703-836-2210.
Special Advertising Opportunities
Please call Tony Calamaro at 610-449-3490 or email him at tonycalamaro@jospt.org, or call JOSPT’s office toll-free at 1-877-766-3450 or email jospt@jospt.org for current opportunities.
Among these opportunities are:
- Bonus distribution in the February, May, June, September, and October 2012 issues.
- The Journal expects to publish 2 special issues in 2012—one on the knee in March, and a second on return to sport for those with knee injuries in April.. In addition, several issues of JOSPT will include clinical practice guidelines from the Orthopaedic Section in the year ahead. As these are scheduled, they will be highlighted in the monthly emailed JOSPT Advertiser Report.
